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The Wash

The Wash

$36.00 USD

In contrast to harsh, traditional shampoos, we meticulously engineered this pH balanced, versatile cleanser with clinically backed botanicals and proteins to encourage healthy growth and deeply hydrate, detoxify, and enrich your hair.

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The Wash

The Wash

Regular price $36.00
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Description

10.1oz / 300ml  |  Sandalwood & Wild Mint aroma

Don't call it a shampoo... The Wash from Highland is an absolute freak in the shower — bringing hydration, balance, and nourishment to your hair and scalp.

The wild mint and sandalwood aroma invigorate the senses for a grounding shower experience while our gentle formula promotes hair and scalp harmony for flawless hair days, every day.

+ Boosts Hair & Scalp Health
+ Performance & Hydration
+ Supports Healthy Hair Growth

How to Use

Apply 1-2 pumps to wet hair and massage thoroughly into your roots and scalp, letting these wild ingredients do their thing, then rinse. Suitable for daily use.

Wash frequency varies by hair type and length, experiment until you find the number of washes per week that makes your hair look and feel its best.

That being said, The Wash was designed to be effective for all hair types, textures, men, women and whoever to enjoy.

Ingredient Transparency

Water - Some high quality H20…

Sodium C14-16 Olefin Sulfonate - An anionic surfactant, one of the safest non-toxic cleaning agents you can source.

Cocamidopropyl Betaine - A coconut-derived surfactant that helps to gently clean the hair and scalp.

Glycol Stearate - Another coconut-derived ingredient, this one brings emollience, stabilizing, and conditioning benefits.

Glycerin - This rich humectant acts as moisture magnet to moisturize the hair and scalp while bringing a rich and luxurious lather to the shower routine.

Cocamide MEA - This coconut-derived component brings some foam to the cleansing experience while assisting in oil and dirt removal.

Lentil Seed Extract - Rich in proteins and B vitamins, it helps strengthen hair fibers and protect them from damage.

Hydrolyzed Cicer Seed & Quinoa Seed Extract - Contains high levels of proteins and amino acids that can penetrate the hair shaft to strengthen it from within. It forms a protective film on the hair that helps retain moisture and improve elasticity while promoting the appearance of fullness.

Chenopodium Quinoa Seed Extract - A protein-rich extract that helps repair damaged hair and protect the hair shaft. Quinoa proteins are particularly good at binding to the hair fiber, helping to seal the cuticle and prevent moisture loss. It can also help protect hair color and improve shine.

Caffeine -This coffee derived component is clinically backed to support healthy hair growth and reduce hair shedding through its DHT blocking capabilities. 

Hyaluronic Acid - A powerful humectant that helps draw in water and retain hydration in both the scalp and hair. It can hold up to 1000 times its weight in water, helping prevent dryness and adding volume to hair.

Gluconolactone (and) Sodium Benzoate - This combination serves as a preservation system. Gluconolactone is a polyhydroxy acid (PHA) that provides gentle exfoliation, while sodium benzoate inhibits microbial growth.

Cyamopsis Tetragonoloba (Guar) Gum - Derived from guar beans, it helps improve the texture of and provides slip to prevent tangling during washing.

Meadowfoam Oil - A lightweight, stable oil that helps seal in moisture without leaving hair greasy. It's particularly good at penetrating the hair shaft and provides protection from environmental damage.

Rosemary Extract - An extract containing carnosic acid, a natural product of rosemary that has been shown to inhibit DHT. It also has antimicrobial properties and adds a natural fragrance.

Tocopherol - : Acts as an antioxidant to protect hair from free radical damage and has synergistic effects with caffeine for hair growth & alopecia treatment.

Polyquaternium-10 - Provides conditioning benefits, reduces static, and improves both wet and dry combing, thus making the hair more manageable.

Potassium sorbate - This gentle, food-safe preservative helps prevent microbial growth.

Mentha Arvensis - This wild mint derived ingredient is clinically backed to support hair growth while stimulating the hair follicle and scalp. It also assists the overall effortless, functional aroma. 

Biotin - This vitamin collaborates with our growth supporting ingredients. 
  
Citric Acid - To protect the scalp microbiome, this buffer ensures the pH of the formulation is equilibrated to that of the scalp.

Sandalwood - This ingredient adds to the aromatherapeutic benefit of the formulation while also serving as an antimicrobial.

Good Shit.

CLICK HERE for links to research studies of the safety and efficacy of these ingredients.

Impact

We're a proud 1% for the Planet Member, committing 1% of all Highland sales to environmental non-profits focused on reversing the climate crises at hand.

Reducing our reliance on plastic:

Our container, sourced from infinitely recyclable and post-consumer recycled aluminum, reducing our usage of plastics to the pump, alone. The packaging is 100% recyclable.

Our shipping box, label, and materials are made from recycled post-consumer materials and are recyclable.

Satisfaction Guarantee

We want you to love your purchase, so we proudly back your product with a 100% satisfaction guarantee!Because our products contain all-natural ingredients and are unconventional by design, we ask that you try the product for at least one week to fall in love with it.

After that, if it's still not your thing, we'll issue you a full refund (less the cost of shipping).

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24 HOUR MEDIUM HOLD ESQUIRE'S BEST HAIR CLAY HYDRATING & NOURISHING 100+ 5-STAR REVIEWS 100% NATURAL PACKAGING & SULFATE FREE ECO-FRIENDLY PACKAGING FREE US SHIPPING ON ORDERS $6O+

FAQs

F*ck no. It’s something far better that will replace your shampoo forever. It’s the total package for hair and scalp hygiene and care, combining salon-quality performance with hydration, protection, and growth support all while providing your scalp the love it deserves, too.
While The Wash is a deeply hydrating cleanser that can be used without a conditioner, no – it is not a conditioner nor a conditioner replacement. We take great care in developing products, which means we release things very slowly… but keep an eye out in 2025 for your conditioner solution from Highland. In the meantime, you can pair The Wash with your favorite, clean conditioner.
What separates The Wash from traditional shampoo products is our focus on holistic hair and scalp longevity. This product promotes a proactive and maintenance approach to scalp + hair cleansing/care vs. a degenerative traditional shampoo... and we're so confident we've created the best hair cleansing product on the market that we back it with a 100% money back guarantee.
The Wash replaces your current shampoo, so the answer depends on your hair type, length, and lifestyle. There’s no such thing as one-size fits all, so we recommend adjusting and experimenting until you find the frequency that’s right for you. For fine/thin hair, we recommend starting at 3-4 washes weekly. For curly and coily hair, we recommend starting at 2 washes weekly. If you’re using The Wash specifically to assist in shedding prevention and growth support, we recommend washing 4-5x week and adjusting as needed.
In numerous ways, and by targeting various causes of hair shedding and loss, YES. Our ingredient deck relies on clinically proven botanicals that are shown to inhibit DHT and 5a-reductase, target inflammation, and increase circulation and blood flow – all of which assists in delivering nutrients and supporting healthy growth. This is not only crucial for people experiencing hair loss, but for all individuals who aim to proactively support consistent, healthy hair growth.
Like you’ve stepped foot into a Scandinavian spa, with pleasant wild mint and sandalwood aroma. Our pure, essential oil scent isn’t just for scent - the functional fragrance is backed by research to promote stimulation, hair growth, and general scalp wellness.

Cleanse

Unlike traditional shampoos, this coconut-derived surfactant combo creates a hygienic wash without stripping -- and unlike shampoo alternatives, it actually lifts dirt, debris and toxins away for an addicting clean that replaces your old shampoo forever.

Cocamidopropyl Betaine
Cocamidopropyl Betaine
Glycol Stearate
Glycol Stearate
Olefin Sulfonate
Olefin Sulfonate

Hydrate

Meadowfoam oil, hyaluronic acid, and glycerin team up to nourish and lock in moisture for a hydrating clean – it's basically skincare for your hair and scalp.

Meadowfoam Flower
Meadowfoam Flower
Hyaluronic Acid
Hyaluronic Acid
Glycerin
Glycerin

Nourish

The Wash is loaded with lentil, cicer, and quinoa seed extracts. This amino acid, vitamin rich protein combination works to repair and strengthen hair and improve elasticity.

Lentil Seed
Lentil Seed
Cicer Seed
Cicer Seed
Quinoa Seed
Quinoa Seed
Rosemary

Rosemary Rosemary

The active compound found in rosemary, carnosic acid, is a powerful 5a reductase inhibitor, which blocks DHT formation, helping to prevent hair loss

Caffeine

Caffeine Caffeine

This coffee derived extract penetrates the hair follicle to stimulate the area and increase the anagen (growth) phase. Published literature demonstrates results that are competitive with minoxidil.

Tocopherol

Tocopherol Tocopherol

A free-radical-fighting active demonstrated to have synergistic effects with l-menthol and caffeine to stimulate the scalp and follicle, while promoting healthy hair growth

L-Menthol

L-Menthol L-Menthol

A proven vasodilator, which promotes growth by stimulating and opening up the hair follicle.